Louis Vuitton strikes gold with their stunning store windows, dripping gold & bee’s ~ featuring golden starbursts and dripping liquid gold, forming a pool of precious honey on the floor.
This spring {northern hemisphere}, Louis Vuitton is celebrating the first batch of honey produced from the three beehives installed on the roof of its Parisian head quarters back in 2009.
In April 2009, Louis Vuitton installed three beehives on the roof of its Parisian HQ on the rue de Pont Neuf.
Its first batch of honey is now ready for spring, celebrated through creative displays at many of its store windows worldwide till May. It is a nod to biodiversity. As Louis Vuitton tells it: ‘35 per cent of food resources in the world are insured by nectar- and pollen-gathering insects.’
Through 2010, 200,000 bees gathered 75 kg of nectar for Louis Vuitton.
The honey won’t be sold: it will be given to friends and family of the company.
Called “As Sweet as Honey”, Louis Vuitton shop windows worldwide feature bags and shoes dripping with the sweet stuff and surrounded by bees, inspired by the global need for sustainable development, of which nectar and pollen gathering insects play an important role.
The campaign has been in the works since 2009 when three beehives were installed on the roof of the Louis Vuitton headquarters in Paris. Throughout 2010 more than 200,000 bees gathered 75kg of nectar, from which the golden honey was produced.
Be drawn in by these dripping golden honey bursts
with shooting golden bees and LV logo/icons bursting all over.
As Sweet as Honey :: Louis Vuitton shop windows feature bags and shoes dripping with honey.
These installations are surrounded by bees, which highlights the global need for sustainable development, of which nectar and pollen gathering insects play an important role. The campaign has been in the works since 2009 when three beehives were installed on the roof of the Louis Vuitton headquarters in Paris.
Honey honey ~ Sweet indeed.
Passing by the LV shop of Brisbane, Sydney, Melbourne & the Gold Coast,
I keep noticing the beautiful window display ~ a honey inspired installation.
Photos by Stephane Muratet for Louis Vuitton.
{Images via Lucire & Freshmess}
Personalised stationery seller, Smythson celebrating the Queen’s Diamond Jubilee with a floral tribute to the tastemakers of the era of Her Majesty’s Coronation. The window displays were created in collaboration with British illustrator Kerry Lemon, and recreates a quintessential English Rose garden, inspired by the photography of Cecil Beaton and the innovative style and colour palette used by royal florist Constance Spry.
Browns :: store windows have been decorated with an array of patriotic elements. To complete the regal display a creative team, including Ivana Nohel who has designed our origamipaper animals, and the throne and crest illustration by Gemma Milly {see top image}.
Floral Guards Regiment of two rose-jacketed sentries standing to attention outside Hackett.
