Sunday 10 June 2012



Fashion royalty Jasmine Guinness, BFC Chairman Harold Tillman, Tourism Minister John Penrose and New West End Company Chair Dame Judith Mayhew Jonas braved the wet weather this morning to launch 147 Union flags on Oxford Street, including 10 dedicated fashion flags to celebrate Great British Fashion, ahead of HM Queen’s Diamond Jubilee. 

The flags, the first of 500 union flags across London’s West End,  will be seen by in excess of 12 million shoppers from more than 200 countries for six weeks only as Jubilee mania takes the hold across the globe. British Fashion contributes over £21 billion a year to the UK economy and supports some 816,000 jobs whilst Oxford Street alone is home to over 200 British fashion brands, employs over 50,000 style experts, cultivates the design skills of over 2,000 fashion alumni and welcomes over 100 million visitors spending £4.9billion annually.  

The Right Honorable David Cameron MP, Prime Minister says: “As the UK gears up for the London 2012 Olympic and Paralympic Games and The Queen’s Diamond Jubilee, there’s no better time to celebrate the best that Britain has to offer. Contributing over £2 billion to the UK economy, with world – renowned fashion designers, fantastic shopping and distinctive style our fashion industry exemplifies British creativity, passion and entrepreneurship”

For further information contact Fiona O’Rorke at Rain Communications -


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