Sunday 9 December 2012

Newspaper Taxi

Wonky 2 :: Newspaper Taxi. I am saddened to report that Newspaper Taxi no longer exists in a gorgeous little back street of Newtown. It was filled with vintage collectibles, handmade home wares and beautiful publications. I hope this post keeps the essence alive in some way.

Where did the name of the shop come from? It’s from the Beatles song Lucy in the sky with diamonds. “Newspaper taxis appear on the shore, waiting to take you away…”

These pics are from the blog, My Heart Wanders by Pia Bijkerk. Stefanie closed down her Sydney store to move up to northern NSW. She is enjoying a country life in Lismore.

 “It is just so lovely up here Pia, the people are amazing and it is just heavenly to be out of the city! We have little geckos that live in our roof, king parrots in the backyard, beautiful big butterflies, green grass, a vegie garden, wide streets… oh, I could go on!”

And enjoy this charmingly insightful interview with Stephanie Bassett creator of Newspaper Taxi in Finders Keepers below.

Tell us about your shop Newspaper Taxi?
Newspaper Taxi is literally an extension of our house, my partner Matt, the cat and I all tucked away in the heart of Newtown. In store you will find an eclectic mix of old and new, It’s a great store for gifts and perfect for when you are looking for that special something to compliment your home. We have an ever changing collection of vintage home wares, furniture, linen, garden ware and kitchen accessories. We also stock a beautiful selection of stationery, journals, tote bags, soaps and brooches.

What was the motivation in starting your shop and why did you choose Newtown?
It was quite serendipitous to tell you the truth. I have always dreamed of having my own shop and one day my partner Matt and I were looking for a new house to move into and saw a little shop and residence for lease in Newtown. It had just come on the market and we were renting our old house from the same property manager. We called her up to have a look and It was perfect! We signed the lease on the day and I remember just walking out of the real estate from https://www.williampitt.com/search/real-estate-sales/greenwich-ct/ with my head spinning. It happened so quickly but sometimes you just have to jump on in!

We chose to live in Newtown because we have lived in the Inner west for many years and wanted to stay in the area. Newtown is very down to earth. It’s full of interesting, creative, caring people. It has a very strong community which I am proud to be a part of.

Where do you source your stock from and what features do you look out for when scoping new stock?
We stock handmade products from cottage industry artisans, most of which are sourced online. I really think Blogs are paving the way for creative people to connect and share ideas. Some Bloggers have their finger on the pulse with new products, designers and trends, so much to the point that magazines are now taking cues from blog posts.
I pride myself on thoughtful gift giving and essentially we are a gift store. So when I’m sourcing stock I keep that in mind. I ask myself the question, who would buy this product and for which occasion? I keep my target market in mind at all times and buy things that I love and am proud to have in my store.

What was your background prior to running Newspaper Taxi?
I have always worked in retail. At 13 I started working a casual job at the local Cinema while I was at school. I then studied visual arts and majored in printmaking at University before I fell in love and moved to Sydney nearly seven years ago. Since then I have managed a newsagent, 3 different candle stores and a boutique stationery store before opening my own shop.

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What has been the most challenging part in doing what you do?
Knowing when to switch off and take time to unwind. The nature of sourcing vintage stock becomes a way of life. I’m always on the lookout, hunting, buying. We live and breath it every day.

What handmade goodies can we expect to find in your store?
Divine handmade soaps from tropical Queensland. The whole shop smells so lovely from these little bars of goodness. I had a customer come in and stock up today. She said she can’t use any other soap now. I agreed, they really are that good!
We just got in a great range of postcards, brooches and scarves from Paris. Quirky gift cards and brooch sets from two very creative Canadian girls. Gocco printed cards from Portland. Letterpress cards from California. Colorful tin decorations and crosses from Mexico. Tote bags and cushions made from vintage linen and beautiful embroidered doilies. Sweet little screen printed leather coin purses. We also stock stationery sets, Danish paper craft, gift tags, Japanese paper dolls, and gorgeous handmade felt brooches.

Where would you like to see Newspaper Taxi in the future?
I would like to branch out into interior styling. It’s something I have a great passion for and it would be a natural progression for the business.

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What advice can you give to others wanting to start their own business?
No matter how small your business is you need a website. A lot of people are surprised that we have one which I find quite strange as it’s such an integral part of the business. We have ours set up like a blog and I keep it up to date at all times. I make posts each time we get in new stock as we have a lot of clients that read our blog and I have found many magazines and stylists will request products for editorial photo shoots from browsing our range online.

Read as much as you can. Magazines, blogs, newspapers, books. Know your competitors and stay on top of what is going on around you. One of the best business Blogs I have read is the ” Bakery” http://thinkbakery.com/blog/ it’s bookmarked on my computer and part of my blogroll daily reads.

And the big one – (many people will tell you and for me it didn’t really sink in until I started my own business) It just doesn’t end. I have friends that run their own business’ too. We say the same thing. You don’t switch off, it just keeps going. I’m not saying that it’s a bad thing but you need to be prepared to take on a massive work load. It eats into your own time but you just need to work around that. We have a big “To do list” drawn up on the splashback in our kitchen. I also have a neat weekly desk planner. It sounds structured but it makes it so much easier when you write it all down. Some of my days are planned out down to the hour. It helps you to keep a balance with your business life and your own life, which is sometimes hard to differentiate.

Another trip down memory lane :: To promote her book, Pia was creative in Stef’s window display area :: Stef and I have been busy thinking up some great ideas for the day, it’s going to be so much fun being surrounded by creative people in such a beautiful boutique, sipping sparkling wine, chatting about all the things we love, and nibbling on some of the most delicious treats from neighbouring cafe Black Star Pastry… Tickets were $5.00 and they put you in the draw to win a fab lucky door prize with handmade goodies from Newspaper Taxi, and if you pre-ordered My Heart Wanders through newspaper taxi (signed copy), then you came came along to the event for free!

How delightful is this invitation! 

 {Images via Newspaper Taxi blog, My Heart Wanders and Stumble and Love}

 

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