Mulberry’s Beach Spring :: inspired by a trip to the retro English seafront for its spring 2012 collection.

Surrounded by oversized sweet treats, and soaking up the sun at Brighton Pier. and Beach

Life is sweet!

This retro themed  Mulberry Spring/Summer 2012 ad campaign was captured by photographer

Tim Walker (his third stint with Mulberry) and stars models Frida Gustavsson and Lindsey Wixon

lounging on oversize ice cream cones and candy for a sunny day out.

Notions of surrealism are peppered through this editorial as the giant melting ice cream scoops

blend seamlessly with the delicious garments.

It is remincent of  the nostalgic tunes of the Mr.Whippy van during summer vacation.

Both girls model classic Bayswater bags as they pose on the rocky shore. Frida wears a summery green ensemble,

while Lindsay reclines in a yellow and cream coloured outfit.